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You Don’t Have To Be Lindsey Lohan To Be Called Popular

Chrome Web Store Popular

The Chrome Web Store is very generous with the term “Popular”. The fact is, you don’t need the popularity status of Jennifer Lopez, Lindsey Lohan or even Kelly Osborne to be listed as Popular on the Chrome Web Storefront (homepage). We are speaking of the 9 apps that appear at or above the fold of the Google Chrome Web Store page.

Chrome Web Store Oddity

The cycle time for this very visible storefront real estate is about 10 minutes. We observed over 150 cycles.

We awarded visibility points, “Viz Points”, based on app position in the Popular area.

Chrome Web Store Viz Score

Thus a Viz Score was achieved over the observation period.  A perfect score would have been achieved if an app was listed in the top left position for the duration.  This score would be 15.

Here are the results of our findings -

The chart’s blue line (primary axis) represents user count. Note – Entangler and Poppit have been omitted from the user count because of their default installation advantage (Entangler did not appear, Poppit scored a viz score of .14).

The red columns (y2 axis) represent the Viz Score.

Our first conclusion, to be considered Popular, you must be in the top 100 for total users of your app.  The sole exception to this is WGT Golf Game.  The WGT Golf Game has 3,649 users which ranks 165.  However, it appeared in the 3 and 5 position during the observations.

Second conclusion for apps user ranking of 26 thru 100, there appears to be essentially random visibility awarded.

Finally, if your app makes it to the top 25 in user rankings, you may be awarded with additional visibility.

Next week we explore who Google likes to “Feature”.

Any thoughts on this one?  Please use the comment box below.

Here are the top 20 apps from a visibility standpoint  –

App Users User Rank Viz Score
Advanced Image 49,784 20 2.14
YouTube 79,130 11 1.92
Weather Window 49,196 21 1.92
HTML5 Photo Edi 15,586 63 1.53
Mint 13,436 71 1.50
SlideRocket 53,765 17 1.44
Graphic.ly Comi 23,092 45 1.44
Clock 18,153 54 1.37
Gilt for Chrome 13,049 70 1.33
HuffingtonPost 44,276 24 1.31
imo instant mes 28,316 39 1.25
Hipmunk 8,854 96 1.17
Flixster 52,962 18 1.14
Planetarium 16,801 64 1.14
Balloono 17,917 57 1.11
Gmail 153,711 4 1.03
NYTimes 133,655 6 1.01
Springpad 66,458 15 1.00
MOG Music 14,830 65 1.00
wikiHow Surviva 14,306 66 1.00
absOrb 10,064 86 1.00
Autodesk Homest 31,996 35 0.96
Stupeflix Video 9,053 95 0.78
Guitar Chords 8,864 99 0.75
Todo.ly 37,552 30 0.74
Google Talk 33,444 34 0.72
Quick Note 56,550 16 0.70
Ge.tt 10,053 92 0.70
Google Finance 12,647 76 0.69
deviantART muro 34,321 33 0.64
Poppit 464,270 2 0.58
Crackle 18,298 53 0.54
WGT Golf Game 3,649 165 0.53
Clicker.TV 38,652 29 0.50
Scratchpad 27,014 40 0.50
Music Creator b 12,661 77 0.50
TweetDeck 212,574 3 0.44
20 Things I Lea 25,467 42 0.42
Lord of Ultima 18,134 56 0.40
Google Books 136,924 5 0.39
Sinuous 50,966 19 0.39
Vyew 12,532 73 0.39
SparkChess 13,015 74 0.39
Wikihood 11,888 78 0.39
Tiger Woods PGA 9,363 90 0.38
World of Solita 8,816 97 0.37
Word┬▓ 8,806 98 0.36
Yoono Web 17,376 55 0.33
Steambirds: Sur 16,726 60 0.28
Google Maps 107,017 9 0.25
Evernote Web 36,583 32 0.25
Facebook 28,017 41 0.25
Weebly \x2D Web 22,073 48 0.25
3DTin 20,324 61 0.25
Web VNC 13,268 68 0.25
Google News 19,054 52 0.22
Google Docs 125,640 8 0.20
Google Calendar 89,125 10 0.20
Plants vs. Zomb 41,026 26 0.20
Box.net \x2D 5 39,946 28 0.20
HootSuite 25,606 43 0.20
The Weather Cha 22,237 47 0.20
Sports Illustra 18,930 50 0.20
Picnik Photo Ed 137,320 7 0.17
USA TODAY 37,442 31 0.17
Sketchpad 22,512 44 0.17
Bounceball 13,347 69 0.17
IM+ 9,825 88 0.17
Audio Editor by 10,034 89 0.17
Grooveshark 76,749 13 0.14
Weather Undergr 40,196 27 0.14
WGT Golf Challe 15,580 62 0.14
mflow 8,558 153 0.14
Picasa 67,283 14 0.13
Pandora 32,171 36 0.13
Creately \x2D O 12,725 72 0.13
Pivotal Tracker 10,470 85 0.13
NPR for Chrome 45,821 23 0.11
Read Later Fast 24,076 46 0.11
Write Space 19,273 49 0.11




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